Samuel Fouracre

Samuel Fouracre is the founder and creative director of Psyk Labs. He works with product companies and specialist teams to translate emerging technology into clear, compelling visual propositions— combining visual product development, industrial design direction, high-end 3D production and communication.

His practice moves between direction and production: shaping the brief, establishing the visual approach, guiding collaborators and carrying work through to a coherent final expression. Before Psyk Labs, Samuel led a moving-image practice spanning short films, commissioned work and multi-screen installation, with work screened internationally at festivals and exhibitions.

Based in London, Samuel works directly with clients and builds the right creative and production structure around each brief, maintaining clarity from early direction through delivery.